Founder Story

Founder Story: Esamatti Vuolle

Esamatti Vuolle
Founder Story

Founder Story: Esamatti Vuolle

Esamatti Vuolle
November 30, 2022
Esamatti joined Costa Commerce as one of the four co-founders, bringing to the team digital sales vision and leadership. He has previously been responsible for Finnair’s Digital Commerce, and worked as head of Digital experience for Tallink Silja. Esamatti has also a background in digital sales consulting at Accenture and Bilot.

Esamatti, tell us a bit about your ambitions and experience

“I am a multi-faceted entrepreneur and digital commerce expert who excels at generating insights, setting direction, and getting things done in the tech and business world. I am skilled at helping our customers achieve real and measurable business value through effective strategy. I have worked for major Finnish brands in a key role driving strategic digital commerce initiatives. In short, I enjoy making things happen and driving success for our customers.”

Where did it all start?

”It was the summer of 2002 when I delivered my first eCommerce solution. As I worked on my first project, I quickly realized that there was more to building a successful online store than just putting up a website and adding products. There were countless details to consider, from user experience and design to payment processing and security. It was a challenging but incredibly rewarding process, and by the time I launched the store, I knew that I had found my calling.”

“Esamatti is super experienced in planning, developing, and scaling up commercial digital services. He has a strong background in business strategy and the ability to put that strategy into action through digital means. He understands what it takes to succeed in digital commerce and customer acquisition in highly competitive international markets, and we are confident that he will help our clients achieve success in their endeavors."


So Esamatti, why Costa Commerce?

"Digital commerce has often fallen short of delivering on its promise of value due to a lack of executional skills. While it may be easy to come up with ideas and tinker with new tech, it is much more difficult to implement solutions that address real business problems and drive exceptional value and growth. That's why Costa Commerce was founded with the mission of combining the best of science, technology, and business to deliver results. Our team has the skills and expertise to turn ideas into reality and drive success for our clients."

”Esamatti is a true digital professional with an analytical mindset - his drive for development and business results was essential for the Finnair digital growth story. One could always trust him in finding answers and looking for the next improvements as well as managing large transitions. Esamatti has a great way of combining daily delivery and long-term development, which helped the team to achieve new records. Truly enjoyed having him on the team!” 

Katri Harra

Esamatti’s prior colleague

What should people do, if they want to get in touch with you?

"I'm more than happy to chat digital commerce, so don't hesitate to get in touch. The more complex the issue, the better. DM me on LinkedIn or book a call.