Osuuskauppa Keskimaa

Empowering in-house talent with a digital sales & marketing academy

“Costa Commerce's tailored coaching program significantly advanced our digital sales and marketing capabilities, enabling our team to tackle more challenging tasks with confidence.”
Tiina Lehtokorpi
Digital Marketing Lead
Osuuskauppa Keskimaa


In today's competitive landscape, having a robust digital sales and marketing strategy is crucial for success. Osuuskauppa Keskimaa recognized the importance of keeping their team's skills up to date.

With several local brands under their management, Keskimaa aimed to ensure their digital sales and marketing strategies were optimized for accelerating growth. To achieve this, they sought a tailored coaching program focused on their specific needs.


Costa Commerce partnered with Osuuskauppa Keskimaa to create a comprehensive coaching program centered on the most critical areas for upskilling. By working collaboratively, Costa Commerce and Keskimaa identified the focus areas that formed the foundation for a program tailored to Keskimaa's unique requirements.

The coaching program adopted a holistic approach, encompassing everything from marketing strategy to concrete, operational tactics. This ensured that all fundamental issues were addressed, setting the stage for a successful digital sales and marketing transformation.

To maximize participant engagement and learning, Costa Commerce implemented an interactive and conversational method. This approach allowed participants to dive deeper into key topics, facilitating a rich understanding of the subject matter while ensuring that all team members were actively involved.



The impact of the digital sales and marketing academy on Osuuskauppa Keskimaa's team has been profound. Team members reported feeling inspired and more confident in tackling new, challenging tasks. By identifying gaps in strategy and execution organically throughout the program, the academy helped prioritize future development items, setting the stage for long-term growth and success.

Additionally, the coaching program instilled a more sales- and data-oriented focus within the team, transforming the way they approached marketing as a whole. This shift in mindset has proven invaluable as Keskimaa continues to expand its digital sales and marketing efforts.

Osuuskauppa Keskimaa, part of the S-Group, is a multi-sector company specializing in supermarkets, retail, hospitality, fuel and service station store sales. Keskimaa is owned by its customers and we have more than 135,000 customer owners. With a turnover of over €632 million (2020) and as the largest private employer in Central Finland, we offer services in more than 100 locations with the help of nearly 1900 employees.

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